Chamisul Soju has its tenth birthday on October 19.
According to Jinro on October 20, Chamisul was launched
on October 19, 1998 and it was the first Soju, 23% alcohol
content, unlike all existing Sojus, alcohol by volume
25% at that time. Chamisul which replaced the existing
Jinro Sojus broke all records for the past ten years.
Chamjinisulro¡¯s 23% alcohol content lowered to Chamisul Original¡¯s
20.1% alcohol content in the process of renewal and
Chamisul fresh¡¯s 19.5% alcohol content, launched in 2006,
has dominated the Korean Soju market, along with
Chamisul fresh. Chamisul only took two years to attract more
than a 50% share of the Korea Soju market for a single brand.
Chamisul¡¯s accumulated sales for 91 months surpassed 10
billion bottles on May 2006. Chamisul and Chamisul fresh have
sold more than 14 and 12.41 billion bottles respectively over
the last ten years, since October 1998 and Chamisul fresh,
launched in August 2006, has sold around 1.59 billion
bottles. Mathematically, 44 bottles were sold a second, 3.84 million
bottles were sold a day, and 117 million bottles were sold a
month during the past 12 months. An average adult
(35 million adult base) drinks 44 bottles of soju, and 718,000
trucks (11 ton truck base) are needed to load those bottles.
Those 14 billion bottles are equivalent to 5.04 million tons,
which would fill a COEX aquarium (2,300 tons) more than
2,191 times. When we connect the 14 billion bottles
(the height of one bottle -21.5 cm) together,
it is the same as making more than 3,516 round trips from
Seoul to Busan (the distance between the two cities is 428 km).
Chamisul has continuously evolved by lowering its alcohol
content and connecting the effect of bamboo charcoal,
since its first introduction. The renewal product that
lowered alcohol content launched in May this year
and seasonal Chamisul fresh summer also gained popularity
in the soju market this summer. Jinro¡¯s share of the
Korea soju market was 38% in 1999 and 55.4% in 2004, the year
Jinro was under legal management, 51.1% in August 2008,
latest information we have available. According to president,
Yun Jong-Ung, the reason for the success of Chamisul is
figuring out customers, who prefer clean, soft and
fresh taste and Jinro develops technology to meet customer
demand. He also stated that Jinro will provide standards
for Soju on the basis of their, tradition, technology,
and 84 years experience and promote the new product, J, as
its major brand.